Case Study: Coolest Shoes in California achieves scalable growth and seamless checkout with Miva

Coolest Shoes in California - Customer Case Study

Coolest Shoes in California began as an online seller of a single shoe line and grew into a busy Carlsbad retail store and ecommerce business. Rapid growth—including a 120% sales spike in 2013—and an expanding product assortment exposed the limits of their PrestaShop site: poor integration with in-store systems, manual inventory and fulfillment processes, tedious product updates, and a checkout that confused customers.

The company migrated to Miva, integrating it with Atandra T‑HUB and QuickBooks to automate inventory, simplify order fulfillment (cutting a 14‑step process to just a few actions), and enable easy product management and customizable checkout flows. The result: fewer errors and support calls, faster order processing, improved SEO and sales, and a scalable platform that supports future growth.

Coolest Shoes in California

Christine Davis

Owner