Case Study: Bare Bones Broth Company achieves streamlined operations and rapid growth with Miva

Bare Bones Broth Company - Customer Case Study

Bare Bones Broth, founded in 2013 by chef Ryan Harvey with co-founders Kate Harvey and Mark Patterson, sells pasture-raised, non-GMO bone broths direct to consumers. After launching on WooCommerce to keep costs low, the team ran into rising hidden costs and operational pain points—slow load times, plugin-driven fragility that broke the site after updates, cumbersome order and inventory management, and complex shipping needs (including dry ice) that led to lost revenue and abandoned carts.

They rebuilt the site on Miva in about six weeks, gaining robust order management, custom reports, accurate shipping calculations, inventory kits, and faster page performance. The move streamlined operations and customer experience and drove measurable gains: roughly a 400% increase in online sales, a 27% drop in abandoned carts, about 64 man-hours saved per month, and a 2.5x site speed boost.

Bare Bones Broth Company

Ryan Harvey

Cofounder