Case Study: Khatabook Achieves 90% Analytics Cost Reduction with Mitzu

Khatabook cuts product analytics costs by 90% with Mitzu

Khatabook, a leading Indian fintech company with a digital ledger app, was facing exploding costs and data accuracy issues with its previous product analytics provider, Mixpanel. With over 4 billion monthly events, the high-volume, event-based pricing became unsustainable. The company needed a cost-effective way to provide its product teams with accurate, self-serve analytics without compromising on scale or performance.

By implementing Mitzu's semantic-layer grounded product analytics, Khatabook connected the platform directly to its Snowflake data warehouse. This solution eliminated expensive data duplication and provided real-time insights. The switch resulted in a 90% reduction in product analytics costs, with most queries finishing in under 20 seconds, enabling unlimited scale and self-serve analytics for non-technical teams.

Khatabook