Case Study: RJ Schinner improves sales reporting and trend analysis with MITS

Midwest Distributor’s Trends Come Into Focus With MITS

RJ Schinner, a Milwaukee-based redistribution specialist with 8 locations across the Midwest, needed a better way to analyze sales information across branches. Its existing ERP data was hard to report on consistently, and different locations were producing different reports with little cohesion. After seeing $2 million in lost sales at its 2012 sales meeting, the company decided it needed a clearer view of what it was losing and gaining, and turned to MITS for business intelligence and reporting.

MITS provided interactive reporting that worked natively with RJ Schinner’s system, making it easier for sales teams and management to access and drill into data without exporting it elsewhere. The company rolled the system out within weeks, and users quickly adopted customer scorecards and trend analysis tools. RJ Schinner said MITS helped its sales team identify account changes within 30 days, caught a declining account about 3 weeks earlier than normal, saving thousands in lost product, and cut the CEO’s report-generation time by 50-60%.

RJ Schinner

Jerry Boughner

CIO