Case Study: Moda Furnishings achieves zero chargebacks and £500K fraud savings with Mitek Systems

How can a luxury brand company reduce chargebacks and mitigate fraud

Moda Furnishings, a designer and manufacturer of luxury outdoor furniture, was growing rapidly but struggling to keep up with customer onboarding. Ineffective KYC processes left billing and shipping addresses unverified, causing slow approvals, hundreds of lost orders from chargebacks, and rising fraud losses as the business scaled.

By integrating Mitek’s KYC platform — including API-driven database checks, ID document validation, selfie/biometrics and address proofing using credit-reference data without triggering credit checks — Moda automated identity verification at point of order. The result: immediate onboarding for legitimate customers, zero chargebacks since implementation, and approximately £500,000 saved in mitigated fraud.

Moda Furnishings

Joseph Bell

Head of Customer Service