Case Study: Aplázame boosts e-commerce conversions 20% and cuts identity fraud 88% with Mitek Systems

Aplazame boosts conversions by 20% with digital ID verification

Aplázame is a Madrid-based fintech (founded 2014) that offers instant financing embedded in e-commerce and in-store checkouts and is already live on 350+ sites. Facing Spain’s high cart-abandonment rates (65% overall; 39% due to lengthy purchase processes), the company needed to increase affordability and reduce price sensitivity while controlling credit risk — specifically by verifying customer identities quickly and securely without slowing checkout.

To solve this, Aplázame integrated ICAR’s IDCloud for automatic ID-document verification, implemented in five weeks and fully embedded in the checkout flow. The result: identity verification in under 20 seconds, an 88% reduction in identity fraud, a 20% improvement in e‑commerce conversion, and full KYC/AML compliance.

Aplazame

Fernando Cabello-Astolfi

CEO & Co-Founder