Case Study: Banca Transilvania boosts market share by 80% with Misys FusionBanking Essence

Banca Transilvania boosts market share by 80% in four years

Banca Transilvania, one of Romania’s largest banks, wanted to grow its domestic market share and attract more customers as demand shifted toward anytime, anywhere banking. Its existing digital banking tools were limited and not optimized for mobile, making them less effective as a sales channel for connected consumers.

To address this, Banca Transilvania deployed Misys FusionBanking Essence for Online and Mobile Banking. With Misys, the bank launched new digital services quickly, improved customer experience, and expanded functionality such as card management, loan schedules, and mobile banking. The impact was significant: market share rose from 5% to almost 9%—an 80% increase—and the mobile banking customer base grew threefold in four years.

Banca Transilvania

Marius Flore

E‑Delivery Channels Manager