Case Study: The Pet Shoppe achieves reliable, scalable Wi‑Fi and boosted customer engagement with Mist AI

Top Pet Retailer Boosts Customer Engagement

The Pet Shoppe, a top North American pet retailer with 1,500+ stores and 40,000+ employees, needed to replace a decade‑old Wi‑Fi system to improve operational efficiency, support voice and handheld devices, and deliver location‑based customer engagement despite having no IT staff at individual stores. After trials of Aerohive, Aruba, Meraki and Mist, The Pet Shoppe selected Mist AI and its Learning WLAN—deploying Mist Wi‑Fi Assurance, Mist Bluetooth LE Engagement services and AP‑41 access points—to meet requirements for reliability, scalability and seamless guest access.

Mist AI implemented 10,000+ AP‑41s and cloud services using preconfigured templates, Service Level Expectations, automated troubleshooting and virtual BLE with ML‑driven location (1–3 m accuracy). The solution scaled across 1,500+ stores, enabled faster root‑cause detection for a small central team, produced zero open help‑desk tickets, boosted customer engagement via vBLE in the mobile app, and is expected to drive increased revenue and improved in‑store experiences.