Case Study: Outletcity Metzingen achieves seamless Wi‑Fi for 4.2 million shoppers with Mist AI

Outletcity Metzingen engages millions with memorable shopping experiences

Outletcity Metzingen, Europe’s largest outlet destination with more than 500 premium brands and 4.2 million shoppers in 2019, needed robust, scalable Wi‑Fi and location-based services to support digital shopping, loyalty programs, interactive in‑store experiences and COVID‑safe queueing across 40,000 m² of indoor and outdoor retail space. Their legacy network couldn’t meet these omnichannel requirements, so Outletcity partnered with Mist AI (delivered via Juniper Wireless Services and Juniper AP21/AP41/AP61/BT11 access points) to modernize the visitor experience.

Using the Mist AI–driven Juniper Mist cloud architecture and high‑performance Juniper access points with integrated virtual Bluetooth LE, the vendor provided seamless, scalable coverage and location services that support POS integration, digital queue management and future proximity campaigns. Mist AI’s solution delivered measurable results: reliable connectivity for 4.2 million annual visitors, Wi‑Fi across 40,000 m², a tenfold increase in coverage in 2020 and a 1.5x rise in mobile app usage, while greatly reducing connectivity issues and eliminating the need for battery‑powered beacons.

Outletcity Metzingen

Sebastian Stelter

Team Lead Project Management and Service Support