Case Study: Premier Shopping Centre achieves reliable, location-enabled Wi‑Fi and advanced shopper analytics with Mist AI

Mist Enables New Wireless Experiences at Premier Shopping Centre

Premier Shopping Centre, a landmark $1.05 billion, 4.9‑million‑square‑foot retail property, needed a robust wireless platform to deliver reliable guest and employee Wi‑Fi, enable location‑based services (way‑finding, proximity messaging, mobile parking payment, concierge) and deliver accurate analytics on visitor counts and dwell times. To meet these needs the center selected Mist AI, deploying Mist Access Points (AP41 and BT11), the Mist cloud platform, and Mist’s virtual Bluetooth LE beacon capabilities.

Mist AI converged Wi‑Fi and Bluetooth LE into a single, cloud‑managed infrastructure with machine‑learning driven location services; this provided consistent coverage across the entire property (including hard‑to‑reach department store areas), eliminated battery‑powered beacons, and removed manual calibration. The Mist AI deployment delivered actionable analytics (unique visitor counts, zone dwell times, time‑of‑day trends) that improved resource planning, staffing, leasing and marketing decisions while enabling new shopper experiences and proximity engagement for retailers.