Case Study: Trama transforms legal and support communication with Missive

Trama streamlines legal collaboration with Missive and 223+ automation rules

Trama, a London-based company specializing in international trademark services, faced significant workflow challenges due to its fragmented communication setup. Its support team used Intercom while its legal team used Gmail, creating silos with no visibility into each other's client conversations. This led to wasted time, lost emails, and frustration among highly-paid lawyers who often struggled with issues the support team could easily resolve.

The company implemented Missive to centralize all communications into a single platform. After a strategic, human-focused rollout that overcame initial resistance, Missive provided complete visibility between teams, integrated with Asana, and automated workflows with over 223 rules. The result was a transformed workflow where employees saved significant time by eliminating context switching. Two years later, the team that once hated the new tool now wouldn't switch it for anything else, citing better organization and the elimination of lost conversations.

Trama