Case Study: McRae's Environmental Services tames 1,000 daily emails with Missive

McRae's Environmental Services tames 1,000 daily emails with Missive

McRae's Environmental Services, a 70-year-old hydrovac and excavation company, faced a critical challenge with their shared operations inbox receiving up to 1,000 daily emails. Using a basic Outlook setup, their six-person dispatch team had no structured system, leading to missed emails, duplicate replies, and lost revenue as complex jobs were overlooked. To solve this, they turned to the vendor Missive for its email collaboration platform.

By implementing Missive, the team was able to assign emails to specialists based on their expertise, ensuring the right person handled each inquiry. This eliminated missed opportunities and created accountability. The solution had a significant impact, transforming their chaotic inbox into an organized system. Missive provided the tools to stop revenue loss by ensuring no customer communication fell through the cracks, and the company plans to further leverage the platform's automation features.

McRae's Environmental Services