Case Study: Italic adopts a shared inbox to streamline team communication with Missive

How Jeremy Cai Finally Found a Shared Inbox His Team Was Willing to Adopt

Italic, the contemporary luxury essentials brand founded by Jeremy Cai, needed a better way to handle customer outreach at scale. The team was emailing every new signup on Italic.com—about 100,000 leads—and the process quickly became impossible to manage as individual inboxes and their first shared inbox attempt was not well adopted by the team.

Missive provided a more affordable, native-feeling shared inbox that the team actually embraced, helping Italic work through the backlog and collaborate on external communications in one place. With Missive, they expanded into SMS through the Twilio integration, used it for VIP concierge support and cross-functional coordination, and have relied on Missive for more than four years; Jeremy said it became even more important than Slack because it streamlined external communication and team collaboration.

Italic

Jeremy Cai

Founder