Case Study: Canonbury Group streamlines email collaboration with Missive

Canonbury Group unifies 40 accounts and 14 acquisitions with Missive

Canonbury Group, a UK holding company, faced significant challenges managing email communication across its portfolio of acquired businesses. Their teams were using disparate Microsoft Outlook accounts, which lacked shared visibility, created login chaos, and hid historical data due to a short archive window. This made it impossible to coordinate effectively or maintain continuity. They adopted Missive to replace Outlook and gain a centralized management layer for their email.

Using Missive's shared inboxes and API, Canonbury Group implemented a custom AI agent named Anton directly within their email comment threads. This solution allows employees to tag the agent for tasks like retrieving lost emails, updating CRM records, or modifying code, with responses posted directly back into the relevant thread. The result was dramatically improved efficiency and collaboration. Missive became so integral that adoption shifted from mandatory to desired, as teams now rely on the platform to access the AI agent's capabilities.

Canonbury Group