Case Study: Sandy Hook Promise grows recurring revenue and SMS supporters with MissionWired

Sandy Hook Promise grows annual recurring revenue to $12M with MissionWired

Sandy Hook Promise, a gun violence prevention organization, faced the challenge of sustaining growth and revenue as the initial attention from the tragedy faded. They partnered with MissionWired for digital strategy, lead generation, and email and SMS strategy to capture audience attention and convert it into long-term supporters.

MissionWired developed a compelling, emotional voice for the organization and leveraged critical news moments to drive engagement across multiple channels. The solution included innovative tactics like rigorous testing of upsell experiences and the launch of a dedicated SMS program. This resulted in a 314% increase in sustainer conversions, generating over $12 million in annual recurring revenue online. MissionWired also grew the SMS subscriber base to over 700,000 and helped acquire 9 million digital supporters, achieving a 399% lifetime return on ad spend.

Sandy Hook Promise