Case Study: Jane Goodall Institute USA boosts cross-channel fundraising with MissionWired

Jane Goodall Institute USA raises $1.8 million with MissionWired

The Jane Goodall Institute USA partnered with MissionWired to integrate and grow its annual cross-channel fundraising campaign honoring Dr. Jane Goodall's birthday. The challenge was to increase donor response each year, culminating in a major celebration for her 90th birthday in 2024, by moving beyond traditional silos and creating a unified strategy across digital and direct mail channels.

MissionWired implemented a fully integrated solution, leveraging storytelling focused on Dr. Goodall and match-heavy language. For the 90th birthday milestone, new strategies included a unique logo, a $90K match, and a default $90 donation ask. The results were significant, with the campaign raising $1.8 million over four years. From 2023 to 2024 alone, MissionWired helped drive a 58% increase in cross-channel revenue.

Jane Goodall Institute USA