Case Study: Human Rights Watch grows Giving Tuesday revenue with MissionWired

Human Rights Watch grows digital ads revenue 101% with MissionWired

Human Rights Watch faced the challenge of growing its digital revenue for Giving Tuesday after switching digital vendors shortly before the critical end-of-year fundraising period. They partnered with MissionWired to implement new digital and email strategies to drive stronger returns.

MissionWired optimized the organization's email and digital ad campaigns with clear direct-to-donate calls to action, compelling visuals, and personal touches from advocates. This solution led to a 101% increase in digital ads revenue and a 39% increase in overall digital revenue on Giving Tuesday, even while decreasing email volume by about 50%.

Human Rights Watch