Case Study: Oar Health increases organic visibility with MissionOne Media

Oar Health boosts organic web sessions 181% with MissionOne Media

MissionOne Media worked with Oar Health, a provider of FDA-approved medication for alcohol use support, to address the challenge of reaching new patients in a stigmatized space. Oar Health faced significant barriers, including public association with abstinence-only programs and widespread concerns about privacy, cost, and judgment that prevented people from seeking help.

The solution involved MissionOne Media creating empathetic, intent-driven content to meet individuals where they search, addressing their questions without judgment. This strategy reduced barriers to care and positioned Oar Health as a trusted resource. As a result, MissionOne Media helped achieve a 152% increase in organic keyword rankings, a 181% increase in organic web sessions, and a 621% surge in visibility within AI overviews.

Oar Health