Case Study: Towson University expands its brand through editorial design with MISSION

Towson University expands TU Magazine with MISSION in a long-form alumni publication

Towson University engaged MISSION to expand its brand through a refreshed editorial design for its alumni magazine. The challenge was to create a publication that was not only informative but also exciting and engaging for its post-graduate audience, showcasing university pride in a new way.

MISSION provided art direction, design, and illustration services for the magazine. The solution involved expanding the university's brand palette with defined photography styles, compelling text treatments, layered patterning, and playful illustrations to energize the content. This collaboration resulted in a dynamic final product that successfully showcased post-graduate pride and strengthened the university's brand appeal to its alumni base.

Towson University