Case Study: Towson University boosts undergraduate interest with Mission's targeted outreach campaign

Towson University boosts user visits 11% with MISSION

Towson University sought to increase applications for its undergraduate programs. To address this challenge, they partnered with Mission Agency for a comprehensive campaign involving strategy, creative, and digital marketing services.

Mission developed the "Grab Life By The Stripes" campaign, which leveraged the university's tiger mascot theme through dynamic video and targeted outreach. The solution included media planning and buying to reach key audiences like prospective students and their parents. As a result, Mission helped Towson University achieve an 11% increase in user visits, a 17% increase in prospects, and a 5% increase in confirmed student interest.

Towson University