Case Study: Towson University boosts grad school enrollment with MISSION's Own the Now campaign

Towson University boosts applications 9.2% with MISSION

Towson University, a known institution for undergraduate studies, sought to raise awareness and drive applications for its extensive graduate programs. The university partnered with MISSION Agency to create a campaign that would overcome common hesitations about pursuing grad school, such as lack of time or uncertainty about its benefits.

MISSION Agency developed the "Own the Now" campaign, which utilized video and testimonial content from real students to highlight the program's flexibility and opportunities. This creative was deployed across digital ads and high-visibility email placements. The solution from MISSION was highly successful, generating 1,712 apply clicks, 857 leads, and contributing to a 2.9% year-over-year increase in enrollment and a 9.2% increase in applications.

Towson University