Case Study: STX builds a next-play athlete campaign with Mission

STX launches NEXT IS NOW with MISSION for one standout athlete and multiple campaign assets

The sports equipment company STX partnered with Mission Agency to build a marketing campaign around lacrosse athlete Chloe Humphrey. Their challenge was to capitalize on her emergence as a dominant player by creating a campaign that moved beyond just highlighting her records and instead captured the mindset behind her sustained excellence.

Mission Agency developed the "Next Is Now" campaign platform, which was inspired by Chloe Humphrey's proactive playing style. The solution included a suite of assets such as a campaign film, social content, a personal logo, and retail activations. This provided STX with both immediate marketing material for key events and a long-term foundation for future storytelling, successfully elevating the athlete's profile and the brand.

STX