Case Study: National Bohemian refreshes its iconic brand identity with Mission

National Bohemian refreshes brand identity in a few months with MISSION

The customer, National Bohemian, sought to update its iconic brand identity for a modern market while retaining its classic heritage. They engaged the vendor Mission Agency, which provided services including brand architecture, visual identity systems, and campaign strategy to meet this challenge.

Mission Agency implemented a refreshed visual identity that blended the brand's heritage with bold, bright new elements. The solution included updated color palettes, new designs for product lines, and a comprehensive "Live Pleasantly" marketing campaign across various media. While the case study does not provide specific metrics, the result was a future-forward brand identity that honored the company's history and was prepared for market.

National Bohemian