Case Study: Maryland Zoo boosts attendance and memberships with MISSION

Maryland Zoo drives 16.3M impressions with MISSION

The Maryland Zoo sought to boost attendance and membership sales in 2023, as well as increase engagement on its digital platforms. To meet this challenge, they partnered with their Agency of Record, MISSION, to develop fresh strategies for expanding their reach in the Baltimore area.

MISSION implemented a comprehensive "Wild Neighbors" campaign featuring digital and traditional advertising. The solution included creative assets with original animal photography and playful messaging, paired with media planning and buying across platforms like Google, YouTube, TikTok, Pinterest, Hulu, and local publications. As a result, MISSION delivered over 16 million impressions and drove significant engagement, including 42,104 landing page views and 2,439 ticket purchase clicks, successfully helping the zoo boost attendance and memberships.

Maryland Zoo