Case Study: DreamWorks creates immersive digital-to-offline brand experiences with Mission

DreamWorks launches 12-part DinoTrux builder and custom dragon experiences with MISSION

DreamWorks, a leader in developing consumer brands and stories, wanted to extend its branded experiences for children into interactive online activities. They partnered with Mission to create these digital experiences, which required art direction, design, and full stack custom website development.

Mission developed complex interactive web experiences for properties like Trolls, How To Train Your Dragon, and Dinotrux. The solution allowed kids to engage with characters online through customizable activities and then offline by printing their creations, such as custom dragon flyers, books, and foldable models. This successfully blended digital and real-world play, creating loved activities that extended the brand's reach.

DreamWorks