Case Study: TINE strengthens sustainability reporting with Mission's digital annual report

TINE wins gold for digital annual report with Mission

TINE, Norway's leading dairy supplier, faced the challenge of modernizing its annual reporting to better communicate its commitment to sustainability and ethical value creation to employees and stakeholders. They partnered with Mission to develop a new, more engaging and intuitive digital branding solution for their annual report that could also serve as a powerful tool for internal and external brand building.

Mission designed and implemented an integrated digital annual report for TINE, featuring informative videos, educational animations, and clear data visualizations to effectively present the company's total footprint and sustainability results. The solution made the report accessible across multiple platforms, including mobile. As a result, TINE's employees gained a better understanding of the value chain, management used it for presentations, and the sales team utilized it for tenders. The project was a major success, winning gold for best digital annual report at Norway's prestigious Farmandprisen 2019 awards.

TINE