Case Study: SiO creates a unified student brand and signage system with Mission

SiO unifies 60,000 students with Mission

SiO, a merged student welfare organization in Oslo, faced the challenge of creating a new, unifying brand identity that its 60,000+ members from two former organizations could recognize as their own. The vendor, Mission, provided brand strategy, brand identity, and retail branding services to help build a cohesive platform.

Mission's solution was to develop a strong, simple logo and an extensive sign system to act as a guide throughout the city, making navigation easier for students. The result was a highly recognizable and functional brand that gave the organization a much greater degree of recognition and instilled a sense of pride and ownership in both staff and students.

SiO