Case Study: Narvesen improves customer experience and boosts sales with Mission

Narvesen boosts sales 17% with Mission

Narvesen, a kiosk chain in Norway, faced declining customer experience and increased competition from retail specialists and discounters. Their shops were seen as dated, and a simple refresh was insufficient. They engaged the vendor Mission to overhaul their retail branding and rethink their store concept to better meet the needs of their customers.

Mission developed a new concept called "Flow," which involved opening up store facades, improving sightlines, and using a Scandinavian color palette to create a more welcoming atmosphere. The solution included clear signage, organized speed zones, and digital screens to reduce clutter. As a result, new concept stores saw a 17% increase in sales. Mission's work also helped Narvesen secure new lucrative contracts at major transport hubs, with a total value of NOK 5.7 billion.

Narvesen