Case Study: Køltzow strengthens its brand identity and tone of voice with Mission

Køltzow refreshes brand identity after nearly 100 years with Mission

Køltzow, a supplier of high-quality seafood and meat to professional kitchens for nearly a century, faced a challenge when it joined BAMA Kitchen Services. The customer needed to upgrade its brand identity to align with BAMA while preserving its own distinct personality. They engaged the vendor Mission to address this need for a new brand strategy and visual identity.

Mission designed a new brand identity and strategy for Køltzow, building on their previous successful work for BAMA. The solution included a communication platform, tone of voice, photo style, and sales literature, culminating in a comprehensive brand guide. As a result, Mission enabled the Køltzow and BAMA brands to stand together cohesively at industry events, presenting a complete and unified offering of quality products to professional chefs.

Køltzow