Case Study: Grieg Seafood creates a calm, standout trade show booth with Mission

Grieg Seafood ASA designs a 2-level trade show booth with Mission

Grieg Seafood ASA, a leading global fish farming company, faced the challenge of standing out at the Seafood Expo Global for their first solo exhibition. They needed a trade show booth design from Mission that would cut through the chaotic trade fair environment, communicate their brand essence, and provide both an open and discreet space for meetings.

Mission designed a minimalistic, Scandinavian-inspired booth that utilized a large 6-meter screen for visibility and a two-level layout to maximize space and balance open mingling areas with secluded meeting rooms. The solution successfully created a "calm harbor" that perfectly communicated the Grieg Seafood brand. The client reported that the design met all their criteria 100% and resulted in a highly successful exhibition presence.

Grieg Seafood ASA