Case Study: Expo Nova creates fantastic customer experiences with Mission

Expo Nova aligns 30 employees around a new purpose with Mission

Expo Nova, a leading interior design retailer representing over 50 high-end brands, faced the challenge of reconnecting with its company DNA and motivating its 30 employees to consistently create fantastic customer experiences. They contacted Mission to help evaluate their situation and define a core purpose that would inspire their team.

Mission implemented a solution that began with in-depth customer and employee surveys, GAP analysis, and interviews. They then facilitated workshops to define the customer journey and develop a new purpose platform, culminating in the purpose statement "We create beautiful and timeless spaces that enrich those who dare to dream." Mission also helped activate this through a 6-point program statement used as a daily management tool and monthly team meetings. As a result, Expo Nova established concrete quality standards and a shared focus, empowering employees to better interpret and fulfill customer dreams, thereby defending their market-leading position.

Expo Nova