Mission
46 Case Studies
A Mission Case Study
EVRY, a leading Nordic IT company, faced the challenge of uniting its 8,800 employees under a cohesive brand identity and purpose following its acquisition. This was essential to increase internal brand awareness and compete effectively in the digital transformation market. They appointed the vendor Mission to assist them in this strategic change.
Mission implemented a solution that began with deep insight through surveys and interviews, followed by workshops to define a new purpose platform. This process led to the creation of the purpose statement "Shape the future today." Mission then activated this through internal campaigns, onboarding programs, and management conferences. The results were significant: a 40% reduction in employee turnover, improved profitability from a loss to a substantial gain, a rise to the fourth most attractive IT employer in Norway, and the company's value nearly tripling at its IPO. Mission successfully created engagement and a renewed energy across the entire organization.