Case Study: Eika strengthens its brand and local community presence with Mission

Eika strengthens its brand with Mission, adopted by nearly 80 banks

The customer, Eika (formerly known as Terra Group), was a financial institution alliance of nearly 80 local banks facing challenges following the financial crisis. Its existing brand was perceived as too large and impersonal, failing to reflect its close partnerships with local banks and their communities. The vendor, Mission, was engaged to develop a new brand identity to address this.

Mission implemented a comprehensive solution, including a new name, "Eika," and a complete identity program encompassing brand strategy, web design, and signage. This new brand emphasized strength and local partnership. The results were highly successful, with nearly all alliance banks adopting the new identity. Mission's work strengthened the banks' local positions and led to positive brand development; within a year, eight of the top ten banks with the best terms in Norway were from the Eika Alliance.

Eika