Case Study: Eika achieves a stronger shared purpose and brand identity with Mission

Eika boosts customer satisfaction and loyalty with Mission

Eika, Norway's largest alliance of local banks, faced the challenge of repositioning itself after the financial crisis. It needed to find a new identity and reinvent itself as a driving force for sustainable growth for its members and their local communities. The vendor Mission worked with Eika to develop a new purpose platform, which involved in-depth research and workshops to define a shared purpose and identity for the alliance.

Mission implemented a comprehensive solution that included developing a new purpose statement, "We will be a driving force for growth and development for you and your local community," and a customer value proposition, "By your side." This was supported by a new name, Eika, and a full suite of brand materials. The results were highly successful; employees found the purpose meaningful, and the alliance began scoring highest in national surveys on customer satisfaction and loyalty. Mission's work provided a clear, unifying focus that differentiated the alliance.

Eika