Case Study: Aktiv achieves a distinctive new brand identity with Mission

Aktiv achieves most satisfied customers for 4 years with Mission

Aktiv Eiendom, a property company, partnered with the design agency Mission to develop a new brand identity. Their challenge was to reinterpret their brand as part of a parent company's rebrand while still distinguishing themselves in the competitive property market.

Mission's solution was to claim the color red, which was unused by competitors, as a primary brand differentiator. This created a clear partnership with the parent company while making Aktiv highly recognizable across all platforms. As a result, Mission reports that the new identity contributed to Aktiv achieving the most satisfied customers for four years in a row.

Aktiv