Case Study: Recursion establishes itself as a TechBio leader with Mission North

Recursion secures 10 tier-1 reporter RSVPs with Mission North

Mission North worked with Recursion, a company that uses AI and machine learning for drug discovery. The challenge was that Recursion was perceived as a traditional biotech company, which limited its appeal to tech and AI media. They needed to reposition themselves as a leader in a new category they called TechBio.

The solution implemented by Mission North was to organize a virtual roundtable for top-tier tech reporters, featuring panelists from companies like NVIDIA and Merck. This strategy successfully secured 10 RSVPs from major outlets including Bloomberg, CNBC, and Forbes. Mission North's efforts educated reporters on AI in drug discovery and established Recursion as a pioneering TechBio company, creating valuable new media relationships.

Recursion