Case Study: LanzaTech grows visibility as a carbon recycling leader with Mission North

LanzaTech drives 1.3K clicks and 187.3K impressions with Mission North

LanzaTech, a carbon recycling company, faced the challenge of being overshadowed in climate discussions despite being the first in its category to go public. Its story and the role of carbon recycling were often left out of media and policy conversations. Mission North was engaged to help increase visibility and better define the category for key stakeholders.

Mission North developed an integrated communications strategy to position LanzaTech as the leader in carbon recycling. The solution involved evolving the company's narrative, launching a blog for targeted messaging, and deepening engagement with media. This resulted in high-impact coverage in outlets like The Economist and TIME, prestigious award wins, and a successful LinkedIn campaign that drove 1.3k clicks and 187.3k impressions, positioning LanzaTech as the definitive category leader.

LanzaTech