Case Study: Nassau Financial Federal Credit Union achieves 62% lead growth with Mission Disrupt

Nassau Financial Federal Credit Union grows leads 62% with Mission Disrupt

Nassau Financial Federal Credit Union worked with Mission Disrupt to develop a bold new creative strategy and identify new digital channels to drive growth. The challenge was to reach a wide audience demographic, from Gen-Z to Baby Boomers, with targeted messaging for their loan products while maximizing their advertising budget.

Mission Disrupt implemented a multi-channel strategy utilizing Meta and TikTok ads, Connected TV, Pandora, and even local bus and print advertising. This solution allowed for highly targeted, data-driven campaigns that reached specific customer profiles. The results included over $7 million in funded loans, a 46.92% lower CPM on CTV compared to traditional TV, a 62% year-over-year increase in leads, and the successful launch of five new marketing channels.

Nassau Financial Federal Credit Union