Case Study: MB Stone Professional increases revenue with Mission Disrupt’s data-driven UX/UI design

MB Stone Professional boosts leads 293% and cuts CPA 47% with Mission Disrupt

Mission Disrupt was hired by MB Stone Professional, a global supplier of stone restoration products, to improve its direct-to-consumer e-commerce experience. The challenge was to use a data-driven design process to reorganize the company's website, with the ultimate goal of increasing revenue.

The solution implemented by Mission Disrupt involved optimizing the Shopify-based site with heatmapping to identify flaws, adding custom product filters by use case, and creating a module for purchasing training courses. As a result of these efforts, Mission Disrupt helped MB Stone Professional achieve a 47% decrease in cost per acquisition and a 293% year-over-year increase in leads.

MB Stone Professional