Mission Disrupt
23 Case Studies
A Mission Disrupt Case Study
Consumers Kitchen & Bath, America's largest independent cabinet retailer in the New York metropolitan area, faced the challenge of maintaining lead generation after the COVID-19 pandemic severely limited in-store capacity and ad networks banned foot-traffic ads. The company hired Mission Disrupt as its agency of record to lead a new digital strategy and paid media effort to pivot from a retail to a digital focus.
Mission Disrupt implemented a full-funnel paid media strategy using Meta and Google Ads. The solution included creating innovative, interactive ad formats and custom landing pages to bring the retail showroom experience online, alongside a data-driven approach to target new customer personas. As a result, Mission Disrupt helped Consumers Kitchen & Bath achieve a 155% increase in leads while decreasing the cost per lead by 80%.