Case Study: Noun Project transforms icon discovery with Mission Cloud Services

Noun Project transforms icon discovery with Mission, surfacing 8 million assets through ML-powered style recognition

Noun Project, a platform offering a vast collection of icons and photos, faced a challenge in helping users find icons that matched in artistic style. Their search tools only supported discovery by subject, forcing designers to manually sift through thousands of icons to build cohesive sets, which risked user frustration and attrition. They partnered with Mission Cloud Services to develop a machine learning solution using AWS services to solve this critical discovery problem.

Mission implemented a solution using computer vision and machine learning to extract and quantify stylistic features from millions of icons, enabling style-based search and filtering. This resulted in a dramatically improved user experience, with overwhelmingly positive feedback and significant decreases in search time. The new features transformed a laborious process into an efficient one, boosting user productivity, engagement, and retention on the Noun Project platform.

Noun Project