Case Study: Guidesly achieves higher bookings with Mission Cloud Services' AI-powered marketing engine

Guidesly boosts newsletter open rates to 25-30% with Mission Cloud Services

Guidesly, an online booking platform for outdoor guides, wanted to enhance its CRM to generate personalized email campaigns for its guides. The challenge was creating marketing copy that retained each guide's unique voice instead of using generic templates, and unifying scattered data sources to fuel the personalization. Guidesly partnered with Mission Cloud to build an AI-powered marketing engine on AWS to address this.

Mission Cloud designed a solution using AWS services like Amazon Bedrock and Amazon Nova to automate newsletter generation, pulling data from Guidesly's systems to create tailored content. The results were significant, with campaigns achieving 25-30% open rates and a rebooking rate of roughly 3% for one guide company. This automation freed up Guidesly's team and provided guides with real-time analytics on their marketing performance.

Guidesly