Case Study: WHSmith North America boosts F1 peak-period checkout with MishiPay

WHSmith North America captures 50% of F1 weekend transactions with MishiPay

WHSmith North America faced the challenge of handling extreme peak trading during the Formula 1 Las Vegas Grand Prix, as their fixed tills could not absorb the sudden surges in customer demand at high-traffic airport and hotel stores. The vendor MishiPay was engaged to provide flexible checkout solutions to address this issue without disrupting the retailer's existing systems.

MishiPay's solution involved rapidly deploying three new checkout journeys, including mPOS devices, self-checkout kiosks, and a Scan, Pay & Leave capability, in just five weeks. During the F1 peak period, MishiPay captured up to 50% of all transactions, which reduced pressure on traditional tills, recovered sales that would have been lost to queues, and delivered a 358% return on investment for the customer.

WHSmith North America