Case Study: Virgin Megastore boosts basket size and speeds checkout with MishiPay Scan & Go

Virgin Megastore boosts basket size 23% with MishiPay

Virgin Megastore, an electronics retailer in Dubai, faced a challenge where long checkout queues were leading to customer dissatisfaction, abandoned baskets, and revenue loss, especially during peak times. To enhance the shopping experience, they partnered with MishiPay to implement its Scan & Go mobile self-checkout solution.

MishiPay's solution allowed shoppers to scan items, pay electronically, and detag products in a dedicated lane. The results were significant, including a 23% higher basket size for users, an average adoption rate of 6%, and over 260 staff hours saved. Customer satisfaction was extremely high, with an average rating of 4.88 out of 5, leading Virgin Megastore to expand the MishiPay solution across all its stores in the United Arab Emirates.

Virgin Megastore