Case Study: Flying Tiger Copenhagen triples loyalty sign-ups with MishiPay self-checkout kiosks

Flying Tiger Copenhagen triples loyalty sign-ups in 8 weeks with MishiPay

Flying Tiger Copenhagen, a popular variety retailer, faced the challenge of increasing adoption of its "Club" loyalty program. They partnered with mobile self-checkout vendor MishiPay to seamlessly integrate the sign-up process into the in-store shopping journey.

MishiPay implemented a solution that embedded loyalty program registration directly into their self-checkout kiosks. This minimized friction for shoppers and made joining the club an effortless part of the checkout process. The results for Flying Tiger Copenhagen were significant; within just eight weeks, MishiPay helped triple loyalty program adoption. Furthermore, members acquired through this method showed a doubled average basket value compared to non-members, leading to a substantial increase in revenue.

Flying Tiger Copenhagen