Case Study: Dubai Duty Free boosts sales and speeds checkout with MishiPay mPOS

Dubai Duty Free boosts checkout throughput 4x with MishiPay

Dubai Duty Free faced a significant challenge at its high-traffic Fix Chocolate pop-up store, where a single traditional cash register created long queues during peak times. This bottleneck led to potential lost sales and customer frustration. The vendor, MishiPay, provided a solution to this problem with its mobile POS system.

MishiPay's solution involved deploying a mobile point-of-sale (mPOS) system that allowed staff to process transactions anywhere on the shop floor. This approach instantly increased checkout capacity, eliminated queues, and created a faster customer experience. The implementation by MishiPay yielded substantial results, including generating AED 2.25 million in revenue, quadrupling transaction throughput, and achieving an average checkout time of just 10 seconds.

Dubai Duty Free