Case Study: Warmly drives 150K+ LinkedIn impressions with Mischka

Warmly generates 150K+ organic impressions with Mischka

The customer, a company named Warmly, faced the challenge of launching its new signal-based GTM orchestration platform. They needed to cut through the noise on LinkedIn to drive awareness and free trial sign-ups among key audiences like Demand Gen, SalesOps, and RevOps professionals. The vendor, Mischka, was enlisted to help with this complex product launch.

Mischka implemented a strategy that leveraged trusted B2B influencers to frame the product launch around a problem the target audience already cared about. This approach generated a LinkedIn-wide conversation, resulting in over 50 influencer posts and more than 150,000 organic impressions. The campaign successfully put Warmly's launch in front of a highly relevant audience, and the increased market awareness helped support the company's journey, which culminated in its subsequent acquisition by HubSpot.

Warmly