Case Study: RunSafe Security boosts embedded software security thought leadership with Mischka

RunSafe Security boosts engagement 20x with Mischka

The customer, RunSafe Security, a provider of embedded software security solutions, faced the challenge of building awareness and establishing thought leadership in the highly complex and competitive cybersecurity space. The vendor, Mischka, was tasked with positioning RunSafe as a trusted voice to reach its target technical audience and key decision-makers.

Mischka implemented a thought leadership influencer campaign, partnering with trusted voices in cybersecurity to create educational and discussion-driven content. This strategy successfully built credibility for RunSafe and sparked real industry conversations, resulting in engagement that outperformed the client's organic social content by 20x. The campaign also created a library of evergreen content that continues to support long-term brand awareness and sales conversations for RunSafe.

RunSafe Security