Case Study: Hotspot Shield boosts VPN installs with Mischka’s influencer marketing

Hotspot Shield drives 10M impressions with Mischka

The customer, Hotspot Shield, faced the challenge of standing out in a crowded VPN market and driving product installs at scale. The vendor, Mischka, was enlisted to help them achieve these goals.

Mischka implemented a hyper-targeted influencer marketing campaign, activating over 40 influencers to deliver custom messaging to diverse audience segments. This strategy drove 10 million impressions and achieved a 5.7% CTR. The campaign significantly boosted Hotspot Shield's global user base and contributed to the company securing $295 million in additional funding shortly after.

Hotspot Shield