Case Study: Hack Chinese drives sign-ups with Mischka

Hack Chinese boosts sign-ups with Mischka’s influencer campaign, driving a 17% CTR

The customer, Hack Chinese, a subscription-based vocabulary platform for English-speaking Mandarin learners, faced the challenge of driving sign-ups for their EdTech product. The vendor, Mischka, was engaged to help demonstrate the platform's features in a relatable way to achieve this growth.

Mischka implemented a strategy leveraging influencers to showcase the platform in an engaging and personal manner. This solution drove a 17% CTR and a 10% click-to-sign-up rate. The campaign resulted in lasting growth, with sign-ups increasing for months after launch, while the influencer content built significant brand credibility and trust.

Hack Chinese